Bonus Section 10: Attribution Models
Zakki Mahmood2020-05-21T19:38:28+00:00What are the attribution models? Benefits
Section 9: Conversion Tracking
Zakki Mahmood2020-05-21T19:37:47+00:00What is a conversion? What is conversion tracking and how it works? Conversion actions
Section 8: Remarketing
Zakki Mahmood2020-05-21T19:37:05+00:00What is remarketing? Benefits Ways to remarket with Google Ads
Section 7: Display Advertising
Zakki Mahmood2020-05-21T19:36:16+00:00Difference between search campaigns and display campaigns When to run a display campaign? Setting
Section 6: How AdWords Auction System Works
Zakki Mahmood2020-05-21T19:35:19+00:00Focuses on relevancy (CTR, ad relevancy) Quality score explained and how it works (landing
Section 5: Setting up Campaign Structure & Adding Keywords
Zakki Mahmood2020-05-21T19:34:10+00:00Adding a new ad group inside a campaign Best practices of adding ad groups
Section 4: Keywords
Zakki Mahmood2020-05-21T19:29:58+00:00What are keywords and what is their function in Adwords Overview of keyword strategies
Section 3: Basic Things Writing Ads
Zakki Mahmood2020-05-21T19:29:12+00:00Standard text ads Components of an ad Basic Adwords Policy (Not to use these
Section 2: Creating First Campaign Part-2
Zakki Mahmood2020-05-21T19:26:25+00:00Understanding ad-delivery options Understanding site link extensions Understanding ad-scheduling Understanding ad-rotation Understanding dynamic search
Section 1: Your First Campaign Part-1
Zakki Mahmood2020-05-21T19:24:17+00:00Creating the first campaign Understanding device targeting Location targeting at the campaign level Bidding