Covid 192020-08-11T05:55:24+00:00
Learn & Grow!

Covid-19 | Local Businesses Survival & Growth

Coronavirus Could Cost the Global Economy $2.7 Trillion, and Pakistan has estimated that up to 18.5 million people in the country could lose their jobs and the economy will sustain a loss of nearly Rs 2.5 trillion in three months due to the coronavirus pandemic, according to a media reports.

eCommerce Gurus

Learn from the Top industry Gurus and Trainers In Pakistan at this Time.

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Lean how to make your business Globally Accessible While Covid-19 Pandemic.

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Learn the key marketing skills most in-demand today!

Make yourself more marketable and put your career in high gear with the Digital Marketing online training from Aljaa.

Welcome to your SEO learning journey!

You’ll get the most out of this guide if your desire to learn SEO is exceeded only by your willingness to execute and test concepts.

How to set up your local small business website2020-07-24T14:15:14+00:00
  • How to easily find a domain name for your local small business 
  • How to set up your website quickly and professionally 
  • Preview
  • 15 item checklist for increasing website conversion and visitor engagement
  • Example of a perfect local business website with all high conversion elements
SEO: introduction and keyword research2020-07-07T11:53:23+00:00
  • SEO section introduction
  • SEO section overview of what we will cover in this section 
  • Local business keyword research example to get many more keywords
  • Preview
  • Short tail keywords vs. long tail keywords
  • How to balance long-tail and short tail on the same pages
VOICE Search2020-05-06T10:07:21+00:00
  • Voice SEO – latest trend in SEO and how it impacts keyword research
  • Latest SEO research for top ranking factors – links are extremely important
SEO: On-page SEO2020-05-06T10:08:07+00:00
  • On-page SEO introduction
  • WordPress Yoast plugin
  • Setting the title and description meta tags for your on-page SEO
  • Basic on-page elements that are seen
  • Blogging for local businesses – pros and cons, when and how
  • Revive Old Posts plugin for social sharing, scheduling & SEO boost
Google Search Console (Webmaster) Performance & Crawling & Indexing status2020-05-06T10:10:45+00:00
  • Setting up your Google Search Console, formerly known as Webmaster Tools
  • Creating your sitemap.xml
Google My Business & The Local 3-pack Google Map Rankings2020-05-06T10:13:33+00:00
  • Setting up Google My Business
  • Filling out your Google My Business profile
  • Adding your first post to Google My Business
  • Town name in the listing title
  • How to get reviews for your Google listing
  • Adding photos and videos
  • Adding your services and products
  • Social media and brand activity impacting your ranking
  • Running local 3-pack ads
  • Setting up a local ad from Google My Business dashboard
  • Private address
  • Answering reviews can help rankings and customer engagement
  • Q&A feature in Google My Business
  • Where ads show up and when
  • Analytics and what to do if you are not getting the calls
  • Adding attributes to your Google listing
Google Ads – (Adwords for Local Businesses)2020-05-06T10:14:26+00:00
  • Why Google Ads (Adwords)? 
  • Google Ads (Adwords) Networks 
  • How do Google Ads work? 
  • Setting up Google Ads account 
  • Navigating the Google Ads Account Dashboard 
  • Testing your Google Ads’ basics
YouTube for Local Businesses2020-05-06T10:15:06+00:00
  • YouTube for promoting your local business 
  • How to get a highly converting video to rank in search results 
  • Creating Basic youtube Channel
  • Basic Channel Optimization
Social Media Marketing for Your Local Small Business2020-05-06T10:17:20+00:00
  • Social media marketing overview for your local business 
  • Creating Facebook Page
  • NEW! How to increase engagement on Facebook by using images
  • Selling in Local Groups
Facebook Ads and Re-targeting2020-05-06T10:28:30+00:00
  • Facebook ads section introduction
  • What is the Facebook Business Manager and why you should use it
  • Setting up our Facebook Business Manager account
  • Adding a page to our Facebook Business Manager account
Setting up Facebook Business Page for Ads2020-05-06T10:18:46+00:00
  • Beginning to work with the business pages in Facebook’s Business Manager
  • Page banner size
  • Setting the brand image
  • Facebook page call to action button and about section
Other Strategies to Promote Your Local Small Business2020-05-06T10:19:36+00:00
  • Establishing yourself as an expert to get trust 
  • Discount and coupon strategies to promote your local or small business 
  • OLX  can still get you clients? 
  • Local business groups and communities
How to Get Referrals2020-05-06T10:20:11+00:00
  • How to create a referral network with other businesses 
  • Customer referral program
Customer Reviews2020-05-06T10:20:46+00:00
  • How to get more customer reviews
  • Importance of video Review
Creating Creative Gigs for selling on Fiver/Upwork and Help Hour2020-07-24T14:10:17+00:00
  • Best Practices for creating creative Gigs.
  • Offering services to local businesses.
  • How to Market yourself as Top Marketing Guru.

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