Advance Google Ads Course2020-10-05T06:59:17+00:00

Advance Google Ads Course

Zarafshan Maqsood

I am Zarafshan Maqsood a digital marketer and Google certified AdWords specialist. My expertise is also in SEM and SEO. I am also a trainer and have given multiple trainings on google ads.

Zoom Online Classes
Online-Recording
Duration: 2 Months (Fri & Sat 7 to 9)

Advance Google Ads Course

Zarafshan Maqsood

I am Zarafshan Maqsood a digital marketer and Google certified AdWords specialist. My expertise is also in SEM and SEO. I am also a trainer and have given multiple trainings on google ads.

Zoom Online Classes
Online-Recording
Duration: 2 Months (Fri & Sat 7 to 9)

Why Should You Take This Training?

A badly constructed AdWords campaign can lead to marketing budgets being eaten up with little to no benefit in terms of traffic, customer retention or ROI. Trying to teach yourself the complexities of Google AdWords, the correct terminology and best practices can lead to confusion and the bleeding of budgets. To ensure that you’re prepared to throw yourself into the heady world of paid online advertising, you’re going to need the proper PPC training. Our course is designed to cover the essentials of paid search ad campaigns, best practice tools and techniques to achieve the results your hard work deserves.

Section 1: Your First Campaign Part-12020-05-21T19:24:17+00:00
  • Creating the first campaign
  • Understanding device targeting
  • Location targeting at the campaign level
  • Bidding strategies – How bidding works
  • Normal bidding
  • Automated bidding (Target CPA, ROAS, Enhanced etc)
  • Automated bidding (outranking position and maximizing clicks)
  • Manual bidding
Section 2: Creating First Campaign Part-22020-05-21T19:26:25+00:00
  • Understanding ad-delivery options
  • Understanding site link extensions
  • Understanding ad-scheduling
  • Understanding ad-rotation
  • Understanding dynamic search ads
Section 3: Basic Things Writing Ads2020-05-21T19:29:12+00:00
  • Standard text ads
  • Components of an ad
  • Basic Adwords Policy (Not to use these in your ad copy)
Section 4: Keywords2020-05-21T19:29:58+00:00
  • What are keywords and what is their function in Adwords
  • Overview of keyword strategies and keyword research tools
  • Understanding keyword match types
Section 5: Setting up Campaign Structure & Adding Keywords2020-05-21T19:34:10+00:00
  • Adding a new ad group inside a campaign
  • Best practices of adding ad groups in your campaigns
  • Importing keywords from excel or adding keywords directly to ad groups
  • Creating multiple and relevant ads for new ad groups
  • How to navigate between ad groups, keywords and ads within your campaign
Section 6: How AdWords Auction System Works2020-05-21T19:35:19+00:00
  • Focuses on relevancy (CTR, ad relevancy)
  • Quality score explained and how it works (landing page quality)
  • Understanding ad-rank and how it is calculated
  • Max CPC Bids = Most you are willing to pay for a click
Section 7: Display Advertising2020-05-21T19:36:16+00:00
  • Difference between search campaigns and display campaigns
  • When to run a display campaign?
  • Setting up a display campaign
  • Targeting options and placement options
Section 8: Remarketing2020-05-21T19:37:05+00:00
  • What is remarketing?
  • Benefits
  • Ways to remarket with Google Ads
Section 9: Conversion Tracking2020-05-21T19:37:47+00:00
  • What is a conversion?
  • What is conversion tracking and how it works?
  • Conversion actions visitors take on your website
  • Setting up conversion tracking
Bonus Section 10: Attribution Models2020-05-21T19:38:28+00:00
  • What are the attribution models?
  • Benefits

Register with us and Learn Google AdWords:

Course Subscription: Rs.30,000($200) 14 days Refund Policy:

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